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Knowing how to stand out from
other graduates and job seekers can be tough. But Amy Russell, part time
marketing executive for RAM Tracking and full time student at Huddersfield
shares a few of her tips to getting ahead of the game.
be hundreds of thousands of new graduates, including myself, in the UK alone.
So having your potential recognised and standing out from the crowd is becoming
very difficult. There are some vacancies getting an extraordinary number of
applicants, including the coffee shop that received 1,700 applications for only 8
jobs, so what can you do to ensure you get an interview?
good degree in a relevant subject will certainly help when looking to enter
your desired career sector, but employers
are looking for people with more than just a degree. Employers are in the
position to choose the best applicants to give an interview to, so when there
are over 1,000 CV’s sprawled across a desk or piling up in someone’s inbox, you
want to be considered a candidate not a piece of paper.
absolutely faultless CV is a great place to start but there are always others
who have gone the extra mile, or ‘the networkers’. The adage ‘it’s not what you
know, it’s who you know’ is something we have all heard, but ‘the networkers’
are out there using social media to communicate with prospective employees.
Rich Jones, recruiter and HR professional has recently said “if you’re
not taking advantage of LinkedIn, Twitter and Facebook, you’re not maximising
your networking efforts”. The majority of people have profiles on these social
networks and often use them for personal correspondence, but they also provide
a great opportunity for professional networking.
comes to professional networking LinkedIn is by the far the most
useful to build your professional contacts. Sending out invites to friends and
people you know, or even influential figures in your preferred field, is a
great starting point; but having a big list of contacts isn’t particularly
useful until you start networking. Join groups about subjects that you are
interested in, your desired career path, or areas related to your dissertation.
Comment on posts and engage with the other members of the groups; be confident
and let people know what you are doing in a professional sense.
feel you have developed a relationship with some members of the group message
them personally. Ask them for advice or guidance, and what steps they took in
their career to get where they are. Don’t be afraid to ask people questions, be
proactive, if you don’t I guarantee someone else will.
Facebook is the most common social
media channel for personal communication, but is rarely used in a professional
sense. Building a professional online presence through Facebook may not be the
most effective way to communicate with companies or potential employers, but
you can definitely learn a lot about a brand and the way they communicate with
But be aware
that potential employers may look at your personal Facebook page to see how you
communicate with people. Think about what you are about to post as a status,
and whether the pictures from last Saturday night are going to come across as
totally professional. Don’t be afraid to show you like to have fun and
socialise, but be aware of what potential employers may gather from that
In the past
18 months Twitter has become
increasingly popular for professional communication. Having a strong Twitter
presence allows potential employers to see what topics interest you, and that
you are confident enough to share your thoughts on these topics. Again, don’t
be afraid to engage with people, ask influential figures questions or their
opinion on something, even share articles with them that you have come across.
Twitter provides you with direct communication to people working in your
desired field, so make sure you take advantage of it.